GDPR Compliance Statement

Commitment to GDPR

ColdOutreach.io is fully committed to compliance with the General Data Protection Regulation ("GDPR"), Europe's foremost regulation on data protection and privacy. GDPR significantly impacts how personal data is processed, imposing strict guidelines and penalties, including fines up to 4% of global turnover or €20 million. We prioritize privacy by design, ensuring individuals have greater control over their personal data, including the right to access, rectify, and request erasure of their information ("right to be forgotten").

Understanding Legitimate Interest

Article 6(1)(f) and Recital 47 of GDPR recognize legitimate interests as one lawful basis for data processing, explicitly supporting the use of personal data for direct marketing purposes. However, legitimate interest must always be assessed carefully through a rigorous three-part Legitimate Interest Assessment (LIA).

Legitimate Interest in Practice

ColdOutreach.io utilizes legitimate interest responsibly and transparently. We ensure:

• The interests pursued are clearly identified and lawful.
• The processing activities are strictly necessary for the identified interests.
• The balance between our business interests and the individual's rights and freedoms is always maintained.

Balancing Test

In conducting our LIA, ColdOutreach.io evaluates several key factors:

• Reasonable expectation: We ensure individuals would reasonably anticipate their data being used for business and marketing purposes.
• Nuisance and Intrusion: We actively minimize any nuisance or negative impact on individuals.
• Vulnerable Individuals: We do not process data belonging to vulnerable groups, such as children or special categories of personal data.

Use of Legitimate Interest for Business Contacts

ColdOutreach.io relies on legitimate interest for processing business contacts. This involves applying the comprehensive three-part LIA test, ensuring that:

• There is a clearly identified legitimate business interest.
• Processing of data is essential for achieving this interest.
• A careful balancing test demonstrates that our interests do not override individual rights.

Our GDPR Compliance Measures

To maintain full GDPR compliance, ColdOutreach.io has implemented the following practices:

• Verified legitimate interests as the appropriate basis for processing.
• Conducted thorough Legitimate Interest Assessments (LIA) and maintained detailed records.
• Identified and clearly documented our legitimate business interests.
• Ensured all data processing activities are necessary and minimally intrusive.
• Regularly reviewed and updated our balancing tests to ensure compliance.
• Provided clear options for individuals to opt out of marketing communications.
• Continuously reviewed and adapted our compliance practices in response to changing circumstances and regulatory guidance.
• Clearly communicated our use of legitimate interest in our privacy policy and terms of use.

Continuous Monitoring and Improvement

ColdOutreach.io closely follows guidance from European data protection authorities and regulatory bodies, continuously updating our compliance practices. For additional information or inquiries about our GDPR compliance, please contact us directly or review our detailed documentation.